Laura S. Urbina presents an embroidery design and a cherry blossom embroidery frame, introducing step-by-step Haute Couture embroidery video tutorials.

Embroidery Video Tutorials

Rediscover joy and relaxation through Haute Couture embroidery with these expertly designed video tutorials—designed to make creativity effortless while letting you focus on the art of embroidery itself.

Transform your embroidery experience—no more time wasted preparing. Just sit, stitch, and let your creativity flow during your well-deserved pause. With the video tutorial, step-by-step guidance, detailed drawings, expert advice, and the perfect kit to complete your project, you’ll enjoy embroidery like never before.

Perfect for those with basic embroidery knowledge, these tutorials allow you to focus on the art itself, helping you build confidence and refine your craft with ease. Embroidery, simplified—so you can immerse yourself in what truly matters: your passion.

These Haute Couture embroidery projects are more than just designs to transfer onto fabric.

Each project is a thoughtfully crafted PDF guide, designed to provide everything you need to bring your Haute Couture embroidery to life: a detailed, close-up video tutorial, step-by-step instructions, a stitch legend, technical drawings, expert tips, reference photos of my finished work, and curated materials as an option—giving you even more flexibility.

Embroidery frame featuring a sakura branch with delicate flowers embroidered using beads and sequins, showcasing tambour embroidery and Haute Couture techniques.

A simple, effective way to immerse yourself in the joy of embroidery—while mastering your craft with ease and confidence.

Discover them

What exactly do I get in an embroidery video tutorial project?

These digital embroidery video tutorials are crafted specifically for Haute Couture tambour embroidery, using classic needlepoint and/or Lunéville hook techniques.

Each embroidery project includes:

Laura S. Urbina presents an embroidery design and a cherry blossom embroidery frame, introducing step-by-step Haute Couture embroidery video tutorials.

Video Tutorial

Watch a detailed tutorial where every step is shown in close-up for a crystal-clear embroidery experience.

Downloadable step-by-step PDF guide for learning Haute Couture embroidery. Clear explanations to start learning while waiting for your materials to arrive.

PDF Guide

A downloadable PDF with all the instructions you need for a smooth, successful embroidery experience. You can start right away while waiting for your materials to arrive.

Curated Haute Couture embroidery kit with fine threads, beads, sequins, crystals, and pre-printed silk organza for your project.

Curated Embroidery Kit*

An optional complete kit with all the materials and supplies (printed fabric, beads, sequins, threads, etc) needed to bring each embroidery project to life.

(*Note: The embroidery frame, Lunéville hook, and scissors are not included).

Flatlay of essential Haute Couture embroidery tools, including an embroidery frame, hoop, and Lunéville hook for precision stitching.

Recommended Materials

A curated selection of the materials with the direct links for easy purchasing in case you don’t want the materials kit.

Haute Couture embroidery technical sheet displayed on a computer screen, featuring stitch legends, material references, and detailed guidance for precision work.

Technical Sheet

A detailed stitch legend for needlepoint and Lunéville hook techniques, with clear drawings, color schemes, and helpful guidance.

Hands holding a black-and-white technical drawing of a haute couture embroidery design, showcasing precise front and back details.

Technical Drawings

Both black-and-white and color versions of technical drawings are included, showing the front and back of the design with precision.

Student following step-by-step Haute Couture embroidery instructions on a computer screen, with detailed images for easy learning.

Step-by-Step Instructions

Follow along the video tutorial effortlessly with step-by-step instructions and accompanying photos that make each stage frustration-free.

Close-up of Lunéville hook embroidery with pearls and red arrows highlighting Laura S. Urbina’s tips for mastering tricky stitches and techniques.

Expert Advice

Get insider tips and clarifications on complex stitches, helping you master even the most intricate techniques.

Close-up of Haute Couture embroidery using a Lunéville hook, beading delicate pearls onto fabric with precision and craftsmanship.

Close-up Photos

High-resolution photos of my finished embroidery, offering detailed references to guide your progress.

With difficulty levels tailored to your needs, you can progress at your own pace. And if you encounter any challenges or need guidance on selecting the right tools (embroidery frame or Lunéville hook), I’m just a message away to support you.

Your time is precious—use it to create, relax, and express yourself through the delicate art of embroidery.

Enjoy!

Ready to unleash your creativity and embrace your passion? Start your journey today!

Discover

You love embroidery, but finding time to truly enjoy it feels impossible.

Between work, family, and life’s endless to-dos, even carving out ten minutes for this delicate art can seem like a luxury. And when you do find time, decision fatigue—choosing a design, materials, techniques, and steps—often stalls the creative process.

Instead of feeling free, you feel stuck.

That’s why I created those ready-to-use embroidery video tutorials.

Each project is thoughtfully designed to remove the guesswork and let you dive into embroidery right away. With the embroidery video tutorial, detailed designs, step-by-step guidance, and the option to purchase carefully chosen materials, you’ll be able to focus solely on the joy of stitching.

No more overthinking—just pick a project, relax, and let your creativity flow.

And as you enjoy this meditative craft, you’ll naturally refine your embroidery techniques, one stitch at a time. Whether you want to pause and breathe or take your skills to new heights, these projects offer the perfect starting point to creative freedom.

Laura S. Urbina presents a cherry blossom embroidery frame, showcasing Haute Couture embroidery video tutorials with step-by-step guidance.

Let's Embroider Together

I’m Laura S. Urbina, a graduate in French Haute Couture tambour embroidery from the prestigious École Lesage (Paris) and Studio Eyral.

Before dedicating myself fully to embroidery, I earned a PhD in aerospace engineering and worked as a university lecturer. Precision, problem-solving, and structured learning techniques have always been at the core of my work—and now, they shape the way I teach this delicate art, making it clear, accessible, and truly transformative.

Given my background, the digital world has always been second nature to me, which greatly enhances the clarity and precision of the designs you’ll learn to embroider.

That’s the heart of these embroidery programs: a thoughtfully structured learning experience designed for your success.

It’s not just about learning the embroidery techniques—it’s about experiencing the joy and empowerment that come with learning something unique.

Step into a world of creativity and precision—and let’s embroider something extraordinary together.

Laura S. Urbina with her Lunéville hook, the tool used in French Haute Couture embroidery.

Frequently Asked Questions

Check out the most common questions. If you don't find what you're looking for, don't hesitate to get in touch – I'm happy to assist you!

Yes… and no!

If you already embroider with a needle, you can use the needle-only projects without any problem. However, for the rest of the patterns and video tutorials, you’ll need some basic experience with the Lunéville hook—but don’t worry, you can get there!

I recommend starting with the Online Embroidery Courses, where you’ll learn the essentials: handling the Lunéville hook, the start stitch, end stitch, and chain stitch. These three stitches are key to begin with tambour embroidery.

Once you’re comfortable with them, you’ll be ready to explore the Embroidery Video Tutorials and Embroidery Patterns! I suggest starting with the beginner level to practice and build confidence—then, the embroidery universe is yours to explore!

No, all embroidery designs, elements and content are strictly for personal use and are protected by copyright. This means they cannot be used for commercial purposes, including selling finished creations made from the designs.

If you’re interested in using these patterns for commercial purposes, please contact me to obtain a Commercial Exploitation Licence, which grants the necessary rights for business use.

Absolutely! In fact, I created these designs while preparing for my own hand embroidery exam in France. Like you, I needed to practice specific techniques—again and again—until I mastered them. These resources are designed to help you do the same.

If you’re preparing for an embroidery exam, make the most of your training:

  • Online Embroidery Courses – Perfect if you’re an absolute beginner and need a structured learning path.
  • Embroidery Video Tutorials – Ideal if you’re familiar with the techniques but still want guided practice.
  • Embroidery Patterns – Best for confident embroiderers who prefer to work independently.

With dedicated practice, you’ll be well-prepared to excel in your exam!

To complement the Embroidery Video Tutorials and Embroidery Patterns, you have the option to purchase a corresponding materials kit, making it easy to get started right away.

Of course, you’re also free to source your own materials or use supplies you already have at home. To guide you, each PDF includes non-affiliated product links, showing exactly what materials I use here in France. While these exact supplies may not be available in your country, they’ll serve as a helpful reference so you can find the closest alternatives.

Each embroidery project is designed for a specific experience level:

  • The Online Embroidery Courses and Embroidery Video Tutorials, created for beginners, provide video guidance and step-by-step instructions to help you work independently.
  • The Embroidery Patterns are meant for more experienced embroiderers who already know the stitches used in each pattern. Before purchasing an embroidery pattern, please ensure you’re familiar with the techniques involved. If you’re not, I recommend starting with the corresponding Embroidery Video Tutorial, where you’ll be guided step by step through the project.

If you encounter any difficulties along the way, don’t hesitate to reach out. We can discuss your challenge and I’ll offer tips and solutions to help you move forward, whether through a phone or video call.

Absolutely! I can either digitize an existing design* or create a brand new one for you on request.

For more details, check out the Custom Embroidery Digital Designs service, which is tailored specifically to this type of request.

Feel free to write to me and share your idea—I’d love to discuss how we can bring it to life together.

*Please note that the design must be either your own or you must have the corresponding license to use it. As a creator, I deeply respect the work of my peers and other artists, and I adhere strictly to Intellectual Property laws.